The blog

Where search is going next.

Teardowns, opinion, and how-to writing on SEO and AI search — from the team building the platform. No listicles, no SEO-bait, no thinly-disguised product pitches.

FeaturedTeardown

We tracked ChatGPT's “best CRM” recommendations every day for 90 days. Here's what changed.

Same prompt, same model, same time of day. Run daily, scored daily, charted. The shape of the answer changed more often than anyone admits in public.

Lena Park11 min read

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Opinion8 min read

Search volume is a vanity metric. Here's what to optimize for in 2026 instead.

Three reasons the headline number on every keyword tool lies to you — and four metrics that actually correlate with revenue.

Lena ParkJun 15, 2026

Opinion9 min read

Why we built our own AI Visibility tracker (and what every other tool gets wrong).

Most “AI mention” tools are screenshot scrapers wrapped in a dashboard. We rebuilt the stack from the model layer up — here's why that matters and what we learned.

Lena ParkJun 8, 2026

How-to10 min read

How to track your share-of-voice in Perplexity (and why it's not the same as ChatGPT).

Perplexity cites its sources — which means SoV math works completely differently. Here's the cleanest way to measure it, and the three gotchas we hit building it ourselves.

Daniel VanceMay 30, 2026

Teardown13 min read

The 10 brands ChatGPT mentions most. 6 of them have nothing in common.

We ran 12,400 buyer-intent prompts and tallied every brand mention. The leaderboard is weirder than you think — and the patterns inside it are weirder still.

Lena ParkMay 20, 2026

How-to12 min read

The 7-step technical SEO checklist for AI search.

What schema to ship, what canonicals to fix, which AI crawlers to allow, and the one robots.txt mistake that gets you silently dropped from training corpora.

Daniel VanceMay 10, 2026

Industry7 min read

What the GPT-5 search rollout means for organic traffic.

ChatGPT's web-search tier just shipped at scale. Three things will change for organic — only one of them is what most teams are bracing for.

Lena ParkApr 28, 2026

Editor’s picks

If you only read three, start here.

The pieces we’d hand to a friend joining an SEO team this week. Picked by humans, not the recent-posts sort.

Opinion8 min read

Search volume is a vanity metric. Here's what to optimize for in 2026 instead.

Three reasons the headline number on every keyword tool lies to you — and four metrics that actually correlate with revenue.

Lena ParkJun 15, 2026

Opinion9 min read

Why we built our own AI Visibility tracker (and what every other tool gets wrong).

Most “AI mention” tools are screenshot scrapers wrapped in a dashboard. We rebuilt the stack from the model layer up — here's why that matters and what we learned.

Lena ParkJun 8, 2026

How-to10 min read

How to track your share-of-voice in Perplexity (and why it's not the same as ChatGPT).

Perplexity cites its sources — which means SoV math works completely differently. Here's the cleanest way to measure it, and the three gotchas we hit building it ourselves.

Daniel VanceMay 30, 2026

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