Competitor Intel.
Watch them. Quietly.
Pin up to 10 competitors. We watch their rankings, content publishing cadence, backlink velocity, and AI mentions every day — and tell you the moment they ship something that matters.
Competitor Intel
10 competitors · 4h ago
Today's activity feed
AURORA moved up 3 spots for "pricing tools"
23m ago
LATTICE published 4 new posts this week
1h ago
beacon. gained 8 backlinks from DR 70+
3h ago
TRIAD dropped 5 positions on "audit tool"
6h ago
What it actually does.
Track everything competitors do across every channel, in one feed. The cadence detection alone is worth the upgrade.
AURORA · 4 dimensions
last 30 days
Multi-dimensional tracking per competitor
For each competitor: ranking changes (your tracked keywords), content publishing (sitemap + blog feed), backlink velocity (new/lost per week), and AI mentions (across ChatGPT/Perplexity/Gemini/Claude).
Publishing cadence
Peaks Tuesday 9 AM
Cadence detection
Heatmap shows when each competitor publishes, ships features, runs campaigns. Patterns become obvious. You stop fighting on their tempo.
AURORA broke into top-3
"competitor analysis" · was #7
23m ago · Slack
LATTICE shipped a content burst
12 posts published in 24h
2h ago · Slack
Slack alerts on real moves
Not noise — we only ping you on meaningful shifts. Big rank moves, content bursts, link-velocity spikes, AI-mention swings.
Google vs AI search
share-of-voice
AURORA
LATTICE
beacon.
Cross-engine view
See where each competitor wins — Google, AI search, both, neither. Spot which competitor is gaining momentum in answer engines while losing it in traditional search.
Three steps. Zero setup tax.
Three steps from sign-up to a populated competitor watch list. The first activity feed appears within the day.
Pin your competitors
Up to 10 on Pro, unlimited on Enterprise. We auto-suggest based on shared keywords + audience overlap, or paste your own list.
We watch, you don't have to
Daily check across rankings, content, backlinks, and AI mentions for every pinned competitor. Significant moves bubble up to your activity feed in the dashboard.
React fast, beat slow
Slack ping on meaningful moves. Most teams use the alerts as an early-warning system + a 'they just published this, write a better version' trigger.
Real outcomes. Real signal.
What it looks like when a competitor's content cadence becomes a predictable thing to outrun.
Our top competitor publishes every Tuesday at 9 AM. Once we saw the pattern, we shifted our publishing to Monday 6 AM. Across 6 months, our content gets 3× more first-week traffic on the same topics.
What they tracked
3×
First-week organic traffic
On head-to-head competitive topics
The questions every buyer asks.
What counts as a tracked move, where the data comes from, and how cadence detection actually works.
10 per project on Pro, unlimited on Enterprise. Adding a competitor takes about 5 minutes to populate baseline data — you'll see the activity feed within the hour.
Watch them before they move.
Pin 10 competitors. Watch their rankings, content, backlinks, and AI mentions every day. The cadence detection alone catches patterns most teams miss for years.