How-to

2 posts

Step-by-step playbooks for the parts of SEO and AI search that don't have a clean tutorial yet. Read these, ship something.

How-to10 min read

How to track your share-of-voice in Perplexity (and why it's not the same as ChatGPT).

Perplexity cites its sources — which means SoV math works completely differently. Here's the cleanest way to measure it, and the three gotchas we hit building it ourselves.

Daniel VanceMay 30, 2026

How-to12 min read

The 7-step technical SEO checklist for AI search.

What schema to ship, what canonicals to fix, which AI crawlers to allow, and the one robots.txt mistake that gets you silently dropped from training corpora.

Daniel VanceMay 10, 2026

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