Opinion

2 posts

Our take, with the evidence. Pieces with a point of view — the ones we'd argue about with another SEO team over coffee.

Search volume is a vanity metric. Here's what to optimize for in 2026 instead.

Three reasons the headline number on every keyword tool lies to you — and four metrics that actually correlate with revenue.

Lena ParkJun 15, 2026

Opinion9 min read

Why we built our own AI Visibility tracker (and what every other tool gets wrong).

Most “AI mention” tools are screenshot scrapers wrapped in a dashboard. We rebuilt the stack from the model layer up — here's why that matters and what we learned.

Lena ParkJun 8, 2026

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