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Teardown

2 posts

Original data, long arcs, and uncomfortable findings. The pieces where we go deep on what's actually happening in search and AI.

Teardown11 min read

We tracked ChatGPT's “best CRM” recommendations every day for 90 days. Here's what changed.

Same prompt, same model, same time of day. Run daily, scored daily, charted. The shape of the answer changed more often than anyone admits in public.

Lena ParkJun 22, 2026
Teardown13 min read

The 10 brands ChatGPT mentions most. 6 of them have nothing in common.

We ran 12,400 buyer-intent prompts and tallied every brand mention. The leaderboard is weirder than you think — and the patterns inside it are weirder still.

Lena ParkMay 20, 2026
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