Setting up Slack alerts

Slack alerts are the single highest-ROI integration most teams set up. Rank drops, new backlinks, AI-mention shifts — they land in the right channel within minutes of the event.

Connecting Slack

1. 1Integrations → Slack → Connect.
2. 2Sign in with the Slack workspace where you want alerts to land.
3. 3Grant the requested scopes — we ask for chat:write and channels:read only.
4. 4Pick a default channel (you can override per-alert later).

Creating an alert

1. 1Alerts → New alert.
2. 2Pick a trigger: rank change, new backlink, lost backlink, AI-mention SoV change, site audit critical, competitor change.
3. 3Set a threshold (e.g., "only alert when SoV drops by 5+ points").
4. 4Pick a channel and a cadence (real-time, daily digest, weekly digest).

Avoiding alert fatigue

• One alert per signal, not per project. "Rank drops 5+ positions on commercial keywords" is one alert, not 50.
• Bundle by channel. SEO team gets rank + AI-mention alerts; engineering gets site audit alerts; PR gets backlink alerts.
• Use thresholds aggressively. If you're getting more than 5 alerts a day, your thresholds are too sensitive.
• Schedule digests for when people are at their desks (9am local), not when notifications scatter.