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White-label workspaces & branded subdomains

How to set up a branded subdomain for a client, what gets rebranded, and how billing works on agency plans.

4 min readUpdated Jun 15, 2026

White-label workspaces let each of your clients log into their own SEONova at your-agency.client-name.com, with your logo, your colors, and your support email. The platform is the same; the wrapper is yours.

Setting up a branded workspace

  1. Agency Settings → White-label → New workspace.
  2. Pick a subdomain pattern (yourdomain.com/client-{slug} or {slug}.yourdomain.com).
  3. Add a CNAME record at your DNS provider pointing the chosen pattern at our edge.
  4. Upload your logo (SVG or 2x PNG), set your brand colors, and configure your support email.
  5. Invite the client as a Guest scoped to their workspace.

What gets rebranded

  • App header logo, color accents, and favicon.
  • All outbound emails (invites, alerts, scheduled reports) — your branding, your sender address.
  • Report PDFs, exports, and client-facing share links.
  • The login page and password-reset flow.

Your client never sees "SEONova"

By default, all SEONova branding is hidden from white-label workspaces. The only place we appear is a small "powered by" footer that can be disabled on Agency-Plus plans. Most agencies keep it on; some don't.

Billing

Agency plans include unlimited client workspaces under a single per-agency monthly bill. Clients never see pricing or get charged directly — they don't even know SEONova exists. Per-client seat caps and project caps are controlled by your agency tier.

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