By early 2025, Aurora's SEO team was running on a stack that had quietly outgrown itself. Ahrefs handled backlinks, SEMrush owned rank tracking, and a custom Python script — held together by one engineer's goodwill — was scraping ChatGPT and Perplexity to see if Aurora ever showed up in AI answers. Three subscriptions, three dashboards, zero shared definition of "how are we doing."

Maya's team didn't need more data. They needed the same data, in one place, refreshed daily, with AI visibility treated as a first-class metric instead of a side project. After a 4-week pilot, Aurora consolidated everything onto SEONova. The custom scraper was decommissioned the same week. The two legacy SaaS contracts weren't renewed.

Nine months later, organic traffic is up 312%, share-of-voice in ChatGPT answers for their top 40 prompts climbed from 4% to 31%, and the team ships content briefs in hours instead of days. The biggest win, Maya says, isn't a number — it's that her strategists, writers, and engineers finally argue over the same dashboard.