Competitor moves in AI search are the early warning we never had. We've launched 3 features specifically in response to AI-mention drops we caught — and recovered share-of-voice each time.
3.4×
More ChatGPT recommendations
Vs the closest competitor in the category
How they got here.
How a B2B SaaS team turned AI visibility from a vanity metric into a defensive product signal.
Hayfield competes in a crowded category — workflow software for ops teams. There are 14 funded competitors. Until late 2024, Marcus's growth team treated "organic" as a backlog of blog posts and a quarterly rank check. AI search wasn't on the radar at all. Then their lowest-funnel demo signups started slipping, with no obvious source.
Their first month on SEONova surfaced the cause: Hayfield had quietly dropped from being mentioned in 62% of ChatGPT answers for their top 20 buyer prompts to 18%. A competitor had shipped two integrations Hayfield didn't have, and the LLMs had quietly updated their recommendations. Marcus's team built a weekly AI-mention dashboard, set Slack alerts on share-of-voice drops, and treated mention-recovery as a product signal — not a content one.
Nine months later, Hayfield is mentioned in ChatGPT recommendations 3.4× more than their closest competitor for their core buyer prompts. Three product features shipped this year were prioritized specifically in response to AI-mention drops the dashboard caught. Demo signups from organic are up 71%.
Engines used in this story
By the numbers.
AI visibility as an early-warning signal — not a vanity metric. Here's what the dashboard actually changed.
3.4×
More ChatGPT recommendations
Vs closest competitor, top 20 buyer prompts
+71%
From organic, in 9 months
Lowest-funnel intent stopped slipping
18% → 67%
Share-of-voice in ChatGPT
Top 20 prompts, 9-month arc
3
Features built off mention drops
Each one recovered the drop within 6 weeks
Slack
Drops surfaced inside an hour
Before competitors send their press release
4
AI engines monitored daily
ChatGPT, Perplexity, Gemini, Claude
More teams, same engine.
Stop guessing at AI visibility.
Track your share-of-voice across ChatGPT, Perplexity, Gemini, and Claude. Get a Slack alert the moment a competitor's launch changes the recommendations. Start a 14-day trial and watch the first dashboard populate inside an hour.