Northstar runs a DTC apparel brand with roughly 40,000 active product URLs across 6 markets. Yuki's team is four people. The old workflow was hopeless: weekly rank exports into a 60-tab Google Sheet, sales noticing a category dip two weeks after it started, no way to know whether the problem was schema, content, internal links, or a stockout.

On SEONova, every product URL gets tracked daily. Anomaly detection groups drops by likely root cause — schema invalid, product feed mismatch, internal-link decay, competitor undercutting — and surfaces just the URLs that need a human looking. The team's morning ritual is a 5-minute scan of an action list that's never more than 15 SKUs long. The Google Sheet is gone.

Eleven months in, Northstar has recovered 14% share-of-voice across their 4,200 highest-margin SKUs. Time-to-detection on category-level drops went from ~12 days to under 6 hours. Yuki's team didn't grow — they just stopped putting out fires they couldn't see starting.