Set up your first project

A SEONova project is a single domain + market pair. If you track example.com in both the US and Germany, those are two projects — they get separate keyword sets, separate rank histories, and separate audit schedules. Most teams start with one project and add markets as they go.

Adding your first domain

1. 1Open the workspace switcher (top-left) and click "New project."
2. 2Enter your root domain — example.com, not https://www.example.com (we handle the protocol + www variants for you).
3. 3Pick your primary market (country + language). You can add more later from project settings.
4. 4Choose whether to import keywords automatically from Google Search Console, or skip and add them manually.

Running your first audit

Once the project is created, your first Site Audit kicks off automatically. Crawl time depends on site size — typically 5-15 minutes for under 10K URLs, up to a few hours for larger catalogs. You'll get a notification (in-app + email) when it's done.

While that runs, head to AI Visibility and add your top 10-20 buyer prompts. This is where the platform delivers value other tools can't — and it doesn't require waiting for a crawl.

What to do in the first 24 hours

• Invite your team (Settings → Teammates) — seats are unlimited on Pro.
• Set up your first Slack alert (Integrations → Slack) so the right person hears about rank changes.
• Add your top 3 competitors (Competitors → Add) — the platform tracks them daily.
• Generate one Content Brief end-to-end so you've seen the full output before your team needs to.