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Competitor Intel — watching rivals daily

Adding competitors, what we track per competitor, and how to read the daily competitor diff.

3 min readUpdated Jun 2, 2026

Competitor Intel tracks any domain you tell it to — daily rank changes on shared keywords, new content they publish, backlinks they gain or lose, and AI-mention share-of-voice diffs against yours.

Adding competitors

Project settings → Competitors → Add. Add up to 10 competitors on Pro, unlimited on Enterprise. You can pin 3 as "primary" competitors — those get foregrounded in every dashboard alongside your own data.

What we track per competitor

  • Daily ranks on every keyword in your project where they also appear in the top 100.
  • Their full backlink profile, refreshed daily.
  • Every new piece of content published on their domain (we crawl their site weekly).
  • Their share-of-voice in ChatGPT, Perplexity, Gemini, and Claude for your tracked prompts.
  • Their estimated organic traffic, refreshed monthly.

Pin the 3 you actually compete with

Most teams add 7-10 competitors and then ignore most of them. Pinning the 3 you really watch focuses every dashboard on the comparison that matters. The other 7 stay tracked in the background.

More in The engines

Keep reading.

Rank Tracker — daily rankings at scale

Where the data comes from, how often it refreshes, supported markets + devices, and how to read the daily diff.

5 min read

Site Audit — what we crawl and how often

Crawl cadence, what we check, how to interpret the severity scores, and how to exclude paths you don't want crawled.

4 min read

Keyword Engine — finding the right terms

How we surface keywords, what the metrics mean, and how to build the topic clusters your content team will actually brief from.

5 min read

Content Brief — from cluster to ready-to-draft

What goes into a brief, how to generate one, and how to tune the output for your team's voice.

4 min read

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