The engines

Rank Tracker — daily rankings at scale

Where the data comes from, how often it refreshes, supported markets + devices, and how to read the daily diff.

5 min readUpdated Jun 20, 2026

Rank Tracker pulls live SERP data for every keyword in your project, every day. The same engine powers our free SERP Checker tool — the difference is scale (50K+ keywords vs one at a time), historical depth (every day going back to project creation), and integrations (Slack alerts, GSC overlays, competitor diffing).

Data freshness

Default cadence: every keyword, every day, between 00:00-04:00 UTC.
On-demand refresh: any keyword can be re-checked instantly from the keyword detail page (3-second turnaround typically).
Higher cadence: Pro plans get hourly refresh on up to 500 priority keywords; Enterprise gets unlimited hourly.

Where the data comes from

Every rank check is a real, neutral, de-personalized SERP query routed through a residential IP pool in the country you're tracking. No cookies, no logged-in account, no past search history. What we see is what a brand-new searcher in that region sees on that device.

This is why your office Chrome shows different rankings

Your logged-in browser at your office IP serves you personalized results. We don't. The number you see in Rank Tracker is the closest thing to a "neutral" ranking that exists — and it's the number Google ranks you on for most of your traffic.

Markets + devices

170 countries supported. Major markets get city-level granularity (e.g., Berlin vs Munich for DE); smaller markets are country-level only. Every keyword is tracked on both desktop and mobile by default — the platform charts them on the same line so you can see when they diverge.

Reading the daily diff

The main keyword view shows yesterday → today position change for every keyword. Color is direction (green up, red down), magnitude is the number. Right-click any keyword to see its full history chart, SERP-feature presence over time, and competitor ranks for the same query.

Keep reading.

Site Audit — what we crawl and how often

Crawl cadence, what we check, how to interpret the severity scores, and how to exclude paths you don't want crawled.

4 min read

Keyword Engine — finding the right terms

How we surface keywords, what the metrics mean, and how to build the topic clusters your content team will actually brief from.

5 min read

Content Brief — from cluster to ready-to-draft

What goes into a brief, how to generate one, and how to tune the output for your team's voice.

4 min read

Backlink Intel — index size, freshness, alerts

Our link index at a glance, how often it refreshes, and how to set up alerts for new and lost backlinks.

4 min read

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