The engines

Content Brief — from cluster to ready-to-draft

What goes into a brief, how to generate one, and how to tune the output for your team's voice.

4 min readUpdated Jun 10, 2026

Content Brief turns a keyword cluster into a complete writing brief — target keyword + secondary keywords, search intent, top-ranking pages summarized, suggested H2s, internal-link recommendations, SERP-feature targets — in about 60 seconds.

Generating a brief

From any keyword view, select a cluster (or a single keyword) and click "Generate brief."
Pick the writing voice — Authoritative, Conversational, Technical, or your custom voice (see below).
Pick target length (short ~800 words, medium ~1500, long ~3000+).
Click "Generate." The brief lands in your Briefs tab in under a minute.

What's in the output

Target keyword + 5-10 secondary keywords from the cluster.
Search intent classification + 1-paragraph audience summary.
Top 10 ranking pages summarized (word count, key sections, content angle).
Suggested H2/H3 outline based on SERP-shared sections.
Required SERP features to target (FS, PAA, video pack, etc.).
5-15 internal-link suggestions from your existing site (pulled from your own content, not generic).
Outbound link suggestions to authoritative sources for credibility.

Custom writing voice

Workspace settings → Content → Custom voice. Paste 2-3 paragraphs of your team's existing best writing. The engine extracts the tone signals (sentence length, vocabulary register, contraction usage, formality, hedging frequency) and applies them to every future brief — without you needing to write a prompt.

Briefs are starting points, not final drafts

The brief is meant to remove the strategy-and-research labor — what to write, in what order, against what competitors — so your writer can focus on the actual writing. Teams that try to skip the writing step entirely report worse output than teams that brief-then-draft.

Keep reading.

Rank Tracker — daily rankings at scale

Where the data comes from, how often it refreshes, supported markets + devices, and how to read the daily diff.

5 min read

Site Audit — what we crawl and how often

Crawl cadence, what we check, how to interpret the severity scores, and how to exclude paths you don't want crawled.

4 min read

Keyword Engine — finding the right terms

How we surface keywords, what the metrics mean, and how to build the topic clusters your content team will actually brief from.

5 min read

Backlink Intel — index size, freshness, alerts

Our link index at a glance, how often it refreshes, and how to set up alerts for new and lost backlinks.

4 min read

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